Detroit Copywriter - Jeff Pfaller
Now Serving: Smooth, Robust Creative

Advertising Portfolio
New Work!
Allstate Bumper-to-Bumper Basics

Allstate wanted a dynamic tool that not only helped people understand the auto insurance they were buying, but also catered to segmented audiences. So we came up with Bumper-to-Bumper Basics. It features 4 video insurance guides that walk you through a recommendation for coverage based on your needs - all in language that sounds like a layman, not a lawyer.

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